The £200 Trillion Problem
Today's market research solutions are neither optimum nor sufficient for analysing the High Net Worth Individual (HNWI) segment.
As a direct result, decisions made to access this £200 trillion market – the world's most powerful audience – are based on flawed, biased, and incomplete data.
There is no quantitative, high-frequency intelligence on the world’s most powerful audience.
Pantheon-i exists to change this
The global HNWI population — 22.8M individuals controlling £200T in wealth — remains impossible to research quantitatively.
Why?
1. HNWI don’t sit on quant panels - there is no incentive
2. As a result, legacy quant research caps out at £250k household income — far below true affluence
3. The current solution, qualitative surveys - are inadequate because they are slow, anecdotal, biased and often built on samples of < 100 individuals
4. HNWI set trends, they don’t follow them — meaning that by the time insight is surfaced, it’s already obsolete.
5. Growing usage of current LLMs lack awareness that they are generic, trained on mass data, and therefore are not sufficient for HNWI intelligence
The most influential audiences remain unmeasured, misunderstood, and unmodelled
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